By Louis Lazaris

If you’ve been formally educated in marketing, more than likely you’ve learned about a marketing model called AIDA. AIDA is an acronym that represents the different steps involved in selling a product or service. Very often, the principles of AIDA are applied naturally when a useful product or service is being marketed. Being web designers and app developers, however, our personal involvement on a technical level in our own or client projects may deter our efforts to produce a design that correctly implements AIDA.

I’ve only recently come to learn about the AIDA model myself, and I thought it would be an interesting topic to apply directly to the decisions we make in web design. In this article I’ll provide examples with some explanations showing how web and app developers can effectively implement this model for full benefit.